Effective SEO Web Design Techniques To Get Maximum Output

SEO Web designing means using various techniques while designing your website which are very user friendly and SEO friendly. Website should provide complete information that visitor is seeking. Proper designing of website is a part of SEO because SEO web design should satisfy robots and spiders crawling on your website in order to get required your website, keywords and content. This article is all about designing your website for proper SEO techniques.

We have already studied lots of SEO Techniques. SEO web design is one of the most top listed SEO techniques. This can help in maintaining good website if we have proper web design which helps spider in crawling or web page. This is where designing of web site plays its role. There are numerous ways through which you can make your website attractive for visitors and robots. All robots and spiders search for various sorts of information on your website. The tricky part about SEO Web design is how and where to put useful information and content on webpage so that spider and robots are able to find them easily. Through this way, you can easily present your website in front of others to get their attention,

SEO web design deals with maintaining website in such a way to get maximum from visitors and search engines. Your website should be appealing as well as informative. Here I will mention few outlines which will surely help in maintaining good and informative website. “Meta-tag optimization” is must for creating any website for SEO purpose. Don’t try to use keywords in Meta tags and title should be relevant to topic. Proper use of keyword in “Description tag” also helps in designing website for SEO purpose. Keywords having high priority should be used as early as possible in any sentence. Hyperlinks should also be optimized and the plays a major role in search engine ranking. Proper optimization of website content is always advisable and if website content is unique and original, it will surely add strength to your SEO.

There are several SEO Web design companies available in market. They take your assignment of creating attractive websites for your online business. Professionally created websites are far better and very effective tool to attract SEO spiders and visitors. These companies apply all major techniques used to build a healthy website for your business. There are several benefits if you join any SEO web design company for designing your website. You will get more time to work on other strategies also. Website designed by professionals will surely help in generating lots of revenue as these professionals have long term experience in this line. By joining these companies, you will find yourself among professionals having good information of Search Engine Optimization, designing and copyright acts. You can learn a lot from them which can help you in future. These companies also help in extending your business relation and will motivate to keep yourself ahead from your competitors. By their services, your business will surely run smoothly.

Source : http://www.blackhatworld.net/effective-seo-web-design-techniques-to-get-maximum-output.html

Why You Need To Make A Facebook Fan Page For Your Website NOW!

When Facebook announced the Fan pages, there were a number of mixed reviews. Some where hailing it and its integration to the new advertising platform and some hated it – claiming it was turning Facebook into Myspace. Whatever your stance is, here are 6 reasons you need to make a Facebook page for your website or company now.

1. Pages are public. Most of Facebook is behind a login, preventing search engines from indexing. However, some Fan pages are not behind a login and thus search engines can index the page. Hopefully, people will stumble on the result in SERPs, visit the Facebook page, and then get to your site via the link (see reason #2).

2. Pages include links. Because the pages are public, you can get some nice facebook.com link credit. You can’t use an anchor text, but hey, it’s free.

3. Send “updates to fans”. One of the greatest features is that you can send “updates” to fans whenever you want. It’s a nice way of building a database of interested users. Send messages about new products, updated website, etc.

4. You control the page. Making the page before a Fan or a competitor is critical. You want to be able to send the messages, edit or remove sections, and control the information to an extent.

5. News feed. When a someone joins a Fan page, it’s published in their News feed for all their to read (unless they have turned this off). It makes someone joining your Fan page somewhat viral.

Source:http://www.searchenginejournal.com/why-you-need-to-make-a-facebook-fan-page-for-your-website-now/5971/

Google’s New Indexing Infrastructure “Caffeine” Now Live

Google first mentioned their new indexing infrastructure, Caffeine, back in August 2009 in order to solicit feedback, then launched it at one data center in November. Finally, it’s live everywhere. The Google blog calls it a “whole new web indexing system” that’s “more than 50 percent fresher than our last index and it’s the largest collection of web content we’ve offered”.

So what is Caffeine and what does its launch mean for searchers and content owners?

Maile Ohye, of Google’s Webmaster Central told me “the entire web is expanding and evolving and Caffeine means that we can better evolve with it. As the ecosystem improves, we improve too and return more relevant content to searchers.” Google’s Matt Cutts added that “Caffeine benefits both searchers and content owners because it means that all content (and not just content deemed “real time”) can be searchable within seconds after its crawled.”

Caffeine is a revamp of Google’s indexing infrastructure. It is not a change to Google’s ranking algorithms. It is live across all data centers, regions, and languages.

Content is available to searchers more quickly

Previously, Google’s crawling and indexing systems worked as batch processes. Googlebot would crawl a set of pages, then process those pages (extracting content from them, associating data about them, such as anchor text and external links, determining what those pages were about), and finally add them to the index. While this system was continuous, all the documents in the batch had to wait until the whole batch was processed to be pushed live. Now, when Google crawls a page, it processes that page through the entire indexing pipeline and pushes it live nearly instantly. This change has already resulted in a 50 percent fresher index than before.

Note that the introduction of Caffeine doesn’t necessarily mean that pages will be crawled on a faster schedule than before. It simply means that once those pages are crawled, they are made available to searchers much more quickly. (Remember, you can estimate how often your pages are crawled by taking a look at your server logs or checking the cache dates in Google.)

Google’s storage capacity has greatly increased

While Google’s index is not significantly larger than before at the moment, the new indexing infrastructure makes that possible. Which only makes sense. If Caffeine is intended to help Google better evolve as the web does, then it needs significant storage capacity. The web grows by leaps and bounds every day, certainly much faster than anyone could have imagined back when Google first launched.

Google’s flexibility in storing information about documents has greatly increased

Google has always associated a variety of details with documents it stores. (In this context, a “document” refers to any piece of web content, such as a web page, image, or video.) For instance, when Google indexes a web page, it also stores information about what external pages link to that page and what anchor text is used in those links. The Caffeine infrastructure provides more flexibility in the type of details that can be stored with a document. As the web changes and new valuable data about web content emerges, Google won’t have to build new code to take advantage of it. This means that while Caffeine itself is not a ranking algorithm change, it could impact ranking in the future (as new signals are associated with pages).

Matt Cutts told me “It’s important to realize that caffeine is only a change in our indexing architecture. What’s exciting about Caffeine though is that it allows easier annotation of the information stored with documents, and subsequently can unlock the potential of better ranking in the future with those additional signals.”

Update: In Matt’s keynote at SMX Advanced, he gave an example of additional data that Google can now store for documents. He said, “you might imagine that before we could associate a page with only one country, whereas now, we could potentially associate that page with several countries”. (Note that he wasn’t saying this was something that Google does now; just that it was an example of what is possible with the new infrastructure.)

How can content owners best take advantage of the new infrastructure?

Content owners will reap the benefits of Caffeine without doing anything at all. In fact, there’s really not much, if anything content owners can do. Some may wonder if this change means that existing best practices around crawl efficiency matter more than before. Is page speed, which Google has focused on more lately, more important? Nope. Google told me that this change doesn’t make any of the crawling, indexing, or ranking factors more or less important than before. It simply makes crawled content available in search results more quickly before and paves the way for added flexibility in taking advantage of the whatever may come as the web evolves.

Source: http://searchengineland.com/googles-new-indexing-infrastructure-caffeine-now-live-43891

Google Officially Rolling Out the New SERPs

Now Marissa Mayer, VP Search Products & User Experience has officially announced the new design, and included the following video:

Mayer says, "We’ve added contextually relevant, left-hand navigation to the page. This new side panel highlights the most relevant search tools and refinements for your query. Over the past three years, we've launched Universal Search, the Search Options panel and Google Squared, and it’s those three technologies that power the left-hand panel."

Update 4: According to Brad Stone with the New York Times Bits Blog, Google is rolling out the new SERP design gradually right now (Tuesday and Wednesday).

Update 3: More people are reportedly seeing the new design today, assuming this isn't April Fools material.


Update 2: One of my co-workers is seeing the new SERPs:

WebProNews - New Google SERP

Update: Danny Sullivan reports that "slight variations" of this design are "live in the wild," and "still being shown to a randomly selected group of people," and that Google doesn't have an expected launch date for a complete roll-out.

Original Article (11/19): Google is testing a new user interface for its search options feature. If you are unfamiliar with the search options feature, it is the link on your search results page that says "show options" and brings up a menu on the left-hand side of the screen providing a number of ways to filter your results.

According to Danny Sullivan at Search Engine Land, a "small number" of Google users will see the new interface starting today. The aim of the new interface is to provide users with a cleaner display. Sullivan says that if the testing goes well, Google may roll it out after the New Year. He quotes Google's Marissa Mayer as saying, "We're basically looking at a new look and feel for Google. It's an overall cleaning up of the search engine results page."

Do you think Google's results pages need a new look and feel? Tell us what you think.

Images of this new look and feel look strangely familiar - similar to that of a certain "decision engine."


Resources: http://www.webpronews.com/topnews/2009/11/19/google-testing-a-revamp-of-the-search-results-page

Netflix Leads In Online Retailer Satisfaction

Satisfaction with the top 100 e-retailers has increased from a decline this time last year, to an all-time high score of 78 points on a 100-point scale, according to new research from ForeSee Results.

The research found consumers are more satisfied with their online experiences than ever before. Nearly every individual retailer reached a score that matched or exceeded previous satisfaction levels.

"The state of the economy really forced e-retail to step up their game," said study author Larry Freed, president and CEO of ForeSee Results.



"Since so much of the financial downturn was out of their control, companies turned to those things they could improve, and now they are reaping the benefits. Customer satisfaction is not a byproduct of a healthy economy. Instead, a healthy economy is a consequence of satisfied customers."


Netflix ranked as the top retailer for the sixth year in a row with a score of 87, up tow points from last year. Amazon trailed by a single point and maintained its second place position for the sixth year running.

In 2009, only five websites scored more than 80 (generally considered the threshold for excellence), but in 2010, 28 websites score 80 or higher. Not a single e-retailer scored below 70 (usually the cut off for bottom performers), an unprecedented event in the research's six-year history. Several companies made huge jumps in score, the most improved being MarketAmerica.com (+12 to 75), Etronics.com (+10 to 73) and Ambercrombie.com (+9 to 79).

The study quantifies that a highly satisfied online shopper is 73% more likely to purchase online, 47% more likely to purchase offline, 72% more likely to recommend, 53% more likely to return, and 67% more like to purchase again than a dissatisfied shopper. The study also shows that a one-point increase in online customer satisfaction (as measured by this study) translates to roughly $89 million in increased sales for a top e-retailer.

"The impact of customer satisfaction on an e-retailer's bottom line has never been clearer," said Kevin Ertell, Vice President of Retail Strategy at ForeSee Results.

"This research proves that customer satisfaction is still the number one driver of loyalty, positive word of mouth, and future purchasing intent. Despite a serious dip in 2009, e-retail has jumped back in line with the other industries we measure, an indication for many that the economy is finally on the way back."

Resources : http://www.webpronews.com/topnews/2010/05/05/netflix-leads-in-online-retailer-satisfaction

Site-wide links can hurt your rankings

If a site links to another site from every page, those links are called site-wide links. If you are buying links, it may look as a good option to receive hundreds of incoming backlinks for the price of one link, however, most search engines would count only the most powerful link which is relevant. Site-wide links also make your link profile to look artificial, as you’d have hundreds of incoming links with the sama anchor text. Many SEO forums have reported that side-wide links can actually hurt your ranking in search engines like Google, especially when site-wide links constitute a large percentage of the incoming links.

If most of your link popularity comes from purchased site-wide links, Google will eventually find and eliminate the value of these links. So it is advisable to buy few single links that would fly under the radar.

However, it makes me wonder how Google treats blogroll links. Most blogroll links, by default, are site-wide links – Going by the logic of anchor text, it would mean that it is better not to receive blogroll links from huge blogs having hundreds of pages.

Resources : http://www.google-success.com/site-wide-links-can-hurt-your-rankings.htm

Google Reclaims Gmail Name In The UK

Four and a half years ago, Google lost the right to use the term "Gmail" in te UK due to a trademark dispute, and ever since, "Google Mail" is what its email service has been called in the region. Only now, Google's finally ditching the two-word moniker and going back to good old Gmail.

A little background info: Independent International Investment Research first objected to Google's use of "Gmail" because it offered a G-mail service of its own. And Independent International Investment Research wanted $500,000 per year, plus "the same amount in advertising credits," in exchange for standing aside.

Unfortunately, no one's talking about whatever sort of settlement Google's reached with the company. Google Software Engineer Greg Bullock was happy to explain the ramifications on the Gmail Blog, though.

Bullock wrote late yesterday, "If you already have a Google email account in the UK, you'll soon have the option to switch your existing @googlemail.com address to the matching @gmail.com one, but you're also free to stick with @googlemail.com. And starting later this week, anybody who signs up for a new account in the UK will get an @gmail.com address."

This should make things slightly more convenient for users and decrease the chance of typos occurring, considering that Bullock stated, "Since 'gmail' is 50% fewer characters than 'googlemail,' we estimate this name change will save approximately 60 million keystrokes a day."

For whatever it's worth, Bullock also claimed, "At about 217 microjoules per keystroke, that's about the energy of 20 bonbons saved every day!"

Resources - http://www.webpronews.com/topnews/2010/05/04/google-reclaims-gmail-name-in-the-uk